Tuesday, December 6, 2011

Small Business Ideas | Using a Hypothesis to Start a Business

Small Business Ideas


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The old days of building a product, creating financial targets, writing a business plan, rolling out your product and crossing your fingers it will succeed…are long gone.  The new business model calls for a hypothesis, then experimenting with a minimum viable product, testing, measuring and learning.  The goal is to pivot as many times as necessary until the right business model is found.  Only then, a company is rolled out.  Read more...

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